Reel Lifts and Rotators
Reel Lifts & Rotators, Adjustable & Fixed Box Holders, Fork Over & Straddle Leg
Logitrans Reel Lifts and Rotators tilt, rotate, and reposition boxes, crates, and wire or cable reels, in configurations ranging from fully manual to fully powered lift, push, rotation, and clamping. Choose Fork Over for standard forklift-style access, or Straddle Legs for added stability when the load needs to sit lower, or the aisle layout calls for a wider stance.
Two distinct product families live under this one category. Box holder rotators (ELFRA, ELFSRA, SELFRA, SELFSRA, and their non-adjustable ELFR, ELFSR, SELFR, SELFSR counterparts) tilt boxes and crates to present contents at working height, rated 2,200 lb across the line. Reel rotators (the LFRRM/ELFRRM/ELFRR/SELFRR Maxi family and the RL-500) handle wire and cable reels specifically, with published capacities up to 2,000 lb depending on configuration. Powering both a lift function and a drive function, either manually or electrically, drives the price up in the same order every time; adding a drive function is consistently the single most expensive step across the whole category.
If your operators are lifting or rotating this equipment repeatedly through a shift, the equipment itself may already fall under OSHA's powered industrial truck training requirements, worth confirming before deployment rather than after.
Product Lines:
Rotators with adjustable box holders, ELFRA-1001 (fork over, manual push), ELFSRA-1001 (straddle legs, manual push), SELFRA-1003 (fork over, powered drive), and SELFSRA-1003 (straddle legs, powered drive); rotators with non-adjustable box holders, ELFR-1001, SELFR-1003, ELFSR-1001, and SELFSR-1003 in the same fork-over/straddle and manual/powered combinations; and fork-over and straddle-leg reel rotators spanning fully manual (LFRRM/LFSRRM 1001) through fully powered (SELFRR/SELFSRRE Maxi 1003), plus the RL-500 Reel Lifter for straightforward reel positioning.
Selecting the Right Model:
♦ Box or reel variety, choose Adjustable Box Holders when handling boxes of varying widths, or Non-Adjustable and standard Reel Rotators for a consistent size.
♦ Leg style, choose Fork Over for standard access, or Straddle Legs for added stability with the load positioned lower, or when solid-deck or closed-bottom pallets are in use.
♦ Automation level, choose from fully manual up to fully powered lift, push, rotation, and clamping based on load weight and handling frequency, remembering that powered drive is consistently the biggest single price increase in the family.
Where Commonly Used:
Reel lifts and rotators are used for mixed box and crate handling where adjustable holders accommodate varying container widths in one unit, in wire and cable manufacturing where reel rotators support safe, controlled positioning during production, in tight aisle layouts where straddle-leg models add stability, and in high-frequency rotation operations where powered drive models reduce operator effort over repeated use.
CustomMHS carries the full line of Logitrans reel lifts and rotators, backed by the manufacturer's warranty.
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Buying Guide
This category splits into two distinct product families and layers four separate automation functions on top: lift, push, rotation, and clamping, each of which can be manual or powered independently. Our Reel Lifts & Rotators guide decodes the full naming scheme, covers what a loaded reel actually weighs, and explains the training obligation that comes with the powered models. |
| Logitrans Adjustable Box Rotators for Boxes and Crates of Different Widths |
![]() Logitrans ELFRA-1001 Series Rotator, Adjustable Box Holder, Fork Over
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![]() Logitrans ELFSRA-1001 Series Rotator, Adjustable Box Holder, Straddle Legs
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Logitrans SELFRA-1003 Series Rotator, Adjustable Box Holder, Fork Over
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Logitrans SELFSRA-1003 Series Rotator, Adjustable Box Holder, Straddle Legs
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| Logitrans Rotators with Non-Adjustable Box Holders tilt and rotate boxes and crates of the same or similar width. |
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Logitrans ELFR-1001 Series Rotator, Non-Adjustable Box Holder, Fork Over
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Logitrans SELFR-1003 Series Rotator, Non-Adjustable Box Holder, Fork Over
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Logitrans ELFSR-1001 Series Rotator, Non-Adjustable Box Holder, Straddle Legs
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Logitrans SELFSR-1003 Series Rotator, Non-Adjustable Box Holder, Straddle Legs
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| Logitrans Fork Over Design and Straddle Leg Reel Rotators |
![]() Logitrans Reel Rotator, Manual Lift, Manual Push, Manual Rotation, Manual Clamping, Series LFRRM 1001
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![]() Logitrans Reel Rotator, Electric Lift, Manual Push, Manual Rotation, Electric Clamping, Series ELFRRM 1001
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Logitrans Reel Rotator, Electric Lift, Manual Push, Electric Rotation, Electric Clamping, Series ELFRR 1001
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![]() Logitrans Reel Rotator, Electric Lift, Electric Push, Electric Rotation, Electric Clamping, Series SELFRR Maxi 1003
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![]() Logitrans Straddle Legs Reel Rotator, Manual Lift, Manual Push, Manual Rotation, Manual Clamping, Series LFSRRM 1001
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![]() Logitrans Straddle Legs Reel Rotator, Electric Lift, Manual Push, Manual Rotation, Electric Clamping, Series ELFSRRM 1001
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![]() Logitrans Straddle Legs Reel Rotator, Electric Lift, Manual Push, Electric Rotation, Electric Clamping, Series ELFSRR 1001
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![]() Logitrans Straddle Legs Reel Rotator, Electric Lift, Electric Push, Electric Rotation, Electric Clamping, Series SELFSRRE Maxi 1003
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The Logitrans Reel Lifter, Series RL-500, is purpose-built for safe, controlled handling of wire and cable reels. It gently positions reels with controlled, precise lifting, reducing strain on operators during repetitive reel-handling tasks. Its design minimizes the risk of dropped or mishandled reels during positioning and transport.
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