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Reel Lifts and Rotators

Reel Lifts & Rotators, Adjustable & Fixed Box Holders, Fork Over & Straddle Leg

Logitrans Reel Lifts and Rotators tilt, rotate, and reposition boxes, crates, and wire or cable reels, in configurations ranging from fully manual to fully powered lift, push, rotation, and clamping. Choose Fork Over for standard forklift-style access, or Straddle Legs for added stability when the load needs to sit lower, or the aisle layout calls for a wider stance.

Product Lines Available:

Rotators with Adjustable Box Holder
♦ ELFRA-1001, Fork Over, Manual Push
♦ ELFSRA-1001, Straddle Legs, Manual Push
♦ SELFRA-1003, Fork Over, Powered Drive
♦ SELFSRA-1003, Straddle Legs, Powered Drive

Rotators with Non-Adjustable Box Holder
♦ ELFR-1001, Fork Over, Manual Push
♦ SELFR-1003, Fork Over, Powered Drive
♦ ELFSR-1001, Straddle Legs, Manual Push
♦ SELFSR-1003, Straddle Legs, Powered Drive

Fork Over and Straddle Leg Reel Rotators
♦ LFRRM 1001 / LFSRRM 1001, Manual Lift, Manual Push, Manual Rotation, Manual Clamping
♦ ELFRRM 1001 / ELFSRRM 1001, Electric Lift, Manual Push, Manual Rotation, Electric Clamping
♦ ELFRR 1001 / ELFSRR 1001, Electric Lift, Manual Push, Electric Rotation, Electric Clamping
♦ SELFRR Maxi 1003 / SELFSRRE Maxi 1003, Electric Lift, Electric Push, Electric Rotation, Electric Clamping
♦ RL-500 Reel Lifter, purpose-built for safe, controlled positioning of wire and cable reels

Selecting the Right Model:

♦ Box or reel variety, choose Adjustable Box Holders when handling boxes of varying widths, or Non-Adjustable and standard Reel Rotators for a consistent size.
♦ Leg style, choose Fork Over for standard access, or Straddle Legs for added stability with the load positioned lower.
♦ Automation level, choose from fully manual up to fully powered lift, push, rotation, and clamping based on load weight and handling frequency.

Where Commonly Used:

♦ Mixed Box and Crate Handling: Adjustable holders accommodate varying container widths in one unit.
♦ Wire and Cable Manufacturing, reel rotators support safe, controlled positioning during production.
♦ Tight Aisle Layouts, straddle-leg models add stability where a wider stance is needed.
♦ High-Frequency Rotation Operations, powered drive models reduce operator effort over repeated use.

CustomMHS carries the full line of Logitrans reel lifts and rotators, backed by the manufacturer's warranty.

Logitrans Rotators with Adjustable Box Holder
Tilting and Rotating Boxes and Crates with Different Widths.
Logitrans ELFRA 1001 Rotator

Logitrans ELFRA-1001 Series Rotator, Adjustable Box Holder, Fork Over

Adjustable holder accommodates varying box widths with manual push operation. Powered Lift - Manual Push

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Logitrans ELFSRA-1001 Series Rotator, Adjustable Box Holder, Straddle Legs

Straddle-leg design adds stability for adjustable-width box rotation. Powered Lift - Manual Push

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Logitrans SELFRA-1003 Series Rotator, Adjustable Box Holder, Fork Over

Powered drive adds mobility to adjustable box rotation and tilting. Powered Lift - Powered Drive

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Logitrans SELFSRA-1003 Series Rotator, Adjustable Box Holder, Straddle Legs

Powered drive and straddle-leg stability for adjustable-width box handling. Powered Lift - Powered Drive

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Logitrans Rotators with Non-Adjustable Box Holders
They tilt and Rotate Boxes and Crates if different Box Widths are not required.

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Logitrans ELFR-1001 Series Rotator, Non-Adjustable Box Holder, Fork Over

Fixed box holder suited for consistent box sizes with manual push operation.  Powered Lift - Manual Push

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Logitrans SELFR-1003 Series Rotator, Non-Adjustable Box Holder, Fork Over

Powered drive adds mobility for fixed-size box rotation tasks. Powered Lift - Powered Drive

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Logitrans ELFSR-1001 Series Rotator, Non-Adjustable Box Holder, Straddle Legs

Straddle-leg design adds stability for fixed-size box rotation. Powered Lift - Manual Push

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Logitrans SELSFR-1003 Series Rotator, Non-Adjustable Box Holder, Straddle Legs

Powered drive and straddle-leg stability for fixed-size box handling. Powered Lift - Powered Drive

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Logitrans Fork Over Design and Straddle Leg Reel Rotators
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Logitrans Reel Rotator, Manual Lift, Manual Push, Manual Rotation, Manual Clamping, Series LFRRM 1001

Fully manual operation for lighter-duty reel handling tasks.

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Logitrans Reel Rotator, Electric Lift, Manual Push, Manual Rotation, Electric Clamping, Series ELFRRM 1001

Electric lift and clamping reduce manual effort during reel positioning.

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Logitrans Reel Rotator, Electric Lift, Manual Push, Electric Rotation, Electric Clamping, Series ELFRR 1001

Electric rotation adds precision control for reel orientation tasks.

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Logitrans Reel Rotator, Electric Lift, Electric Push, Electric Rotation, Electric Clamping, Series SELFRR Maxi 1003

Fully powered operation for high-frequency reel handling applications.

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The Logitrans Reel Lifter, Series RL-500, is purpose-built for safe, controlled handling of wire and cable reels.

Gently positions reels with controlled, precise lifting, reducing strain on operators during repetitive reel handling tasks. Its design minimizes the risk of dropped or mishandled reels during positioning and transport.

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Logitrans Straddle Legs Reel Rotator, Manual Lift, Manual Push, Manual Rotation, Manual Clamping, Series LFSRRM 1001

The straddle-leg base adds stability for fully manual reel rotation.

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Logitrans Straddle Legs Reel Rotator, Electric Lift, Manual Push, Manual Rotation, Electric Clamping, Series ELFSRRM 1001

Electric lift and clamping reduce effort during straddle-leg reel handling.

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Logitrans Straddle Legs Reel Rotator, Electric Lift, Manual Push, Electric Rotation, Electric Clamping, Series ELFSRR 1001

Electric rotation adds precision to straddle-leg reel positioning.

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Logitrans Straddle Legs Reel Rotator, Electric Lift, Electric Push, Electric Rotation, Electric Clamping, Series SELFSRRE Maxi 1003

Fully powered straddle-leg design for high-frequency reel operations.

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Manual, Battery Powered Container, Pallet Tilter

Frequently Asked Questions (FAQs)

What does this category cover?
Reel lifts and rotators handle two related jobs: tilting and rotating boxes and crates, and lifting, clamping, and rotating wire and cable reels. Configurations run from fully manual up to fully powered lift, push, rotation, and clamping. CustomMHS carries the full line of Logitrans reel lifts and rotators, backed by the manufacturer's warranty.
How do I choose between the three product lines?
What you handle decides it. Choose rotators with adjustable box holders when container widths vary, since one unit covers the range instead of requiring several fixed-width machines. Choose non-adjustable box holders when your operation runs a single consistent box size, which gives a simpler mechanism and no adjustment step before a lift. Choose reel rotators when the load is a wire or cable spool rather than a box, since reels need a clamping arrangement built for their shape.
What is the difference between fork over and straddle legs?
Fork over models use standard forklift-style access, with the forks entering under the load from the front. Straddle leg models place support legs on either side, which adds stability and lets the load sit lower to the floor. Every line here offers both, so the choice follows your aisle layout and how loads are approached rather than what you are handling.
What do the four automation functions mean?
Lift, push, rotation, and clamping can each be manual or powered, and the model designations reflect which are which. Fully manual units such as the LFRRM 1001 leave all four to the operator. Mid-range models add electric lift and clamping, then electric rotation. Fully powered models including the SELFRR Maxi 1003 power all four. Start with lift and clamping, since those are where physical effort and slip risk concentrate, then add rotation and drive as handling frequency climbs.
How do reel lifts and rotators help your facility?
Both halves of this category remove manual handling from tasks where the load is heavy and awkward enough to cause injury. Rotating a box brings contents to the operator instead of requiring reaching into a deep container, which eliminates the bending that filling, emptying, and inspection work otherwise demands. On the reel side, controlled clamping and rotation take heavy, off-balance spools out of workers' hands and protect the cable itself, since a dropped reel can crush flanges and deform wound material. In wire and cable manufacturing, powered rotation also lets operators set reel orientation precisely during production rather than approximating it by hand.

Built for Manufacturers, Warehouses &
Industrial Facilities

CustomMHS is an authorized distributor of industrial storage and material handling equipment for manufacturers, warehouses, distribution centers,
and industrial facilities across North America. From shelving systems and pallet racking to storage containers, workbenches, carts, security fencing, and cabinets,
we carry industrial-grade brands and help you choose the right specs, load ratings, and configuration for your facility, workflow, and space before you order.